Essentials of Health Care Marketing

4th Edition

Berkowitz
eISBN-13: 9781284094329

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Additional Book Details

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Sold By Jones & Bartlett Learning
ISBNs 1284094316, 9781284124200, 9781284094312, 1284094324, 9781284094329
Language English
Number of Pages 609
Edition 4th