Essentials of Health Care Marketing, Fourth Edition
4th Edition
eISBN-13: 9781284094329
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Additional Book Details
New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Sold By | Jones & Bartlett Learning |
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ISBNs | 9781284218763, 1284094324, 9781284094329, 9781284094312, 9781284124200 |
Language | English |
Number of Pages | 609 |
Edition | 4th |