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Additional Book Details
International Marketing by Cateora Gilly and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market as well as increased coverage of technology's impact on the international market arena.
|Sold By||McGraw-Hill Higher Education|
|ISBNs||9780077842161, 9780077842161, 1259303071, 9781259303074|
|Number of Pages||699|