International Marketing

17th Edition

Philip Cateora; John Graham; Mary Gilly
eISBN-13: 9781259303074

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International Marketing by Cateora Gilly and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market as well as increased coverage of technology's impact on the international market arena.

Sold By McGraw-Hill Higher Education
ISBNs 9780077842161, 9780077842161, 1259303071, 9781259303074
Language English
Number of Pages 699
Edition 17th